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EBITDA and it’s relevance in business today

Posted on July 16, 2025July 16, 2025 by Brother Sjambok

EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It’s a financial metric used to evaluate a company’s operational performance by stripping out costs that can vary between businesses or industries.


🔍 Definition of EBITDA:

EBITDA = Net Income + Interest + Taxes + Depreciation + Amortization

It focuses on profitability from core business operations by excluding:

  • Interest (cost of debt, which varies by capital structure)
  • Taxes (which can differ due to location or incentives)
  • Depreciation & Amortization (non-cash expenses tied to past investments in assets)

📊 Relevance in Business Today:

  1. Standardized Comparison:
    EBITDA allows investors, analysts, and buyers to compare businesses across industries or sizes without distortions from tax policy, capital investments, or financing decisions.
  2. Valuation Tool:
    It’s frequently used in business valuation, particularly during mergers and acquisitions (M&A). A multiple of EBITDA (e.g., 5x EBITDA) is often used to estimate a company’s worth.
  3. Operational Health:
    By focusing purely on operational income, EBITDA helps determine if the core business is profitable and scalable—a key factor for private equity, startups, or companies seeking funding.
  4. Cash Flow Proxy:
    While not an exact measure of cash flow, EBITDA can indicate available earnings to service debt, reinvest in the business, or pay dividends.
  5. Performance Benchmarking:
    Companies often track EBITDA internally to monitor performance trends over time without fluctuations caused by financing or one-time accounting adjustments.

⚠️ Limitations:

  • Can be Misleading: Excludes real costs like debt servicing or capital expenditures.
  • Not GAAP-Compliant: It’s a non-GAAP metric, so companies may calculate it differently.

In Summary:

In my corporate life when I was the President of a subsidiary of a Fortune 500 company, we always aimed for a minimum EBITDA 10% preferably 25% – however, given the margin base in the print industry if a successful printshop has everything dialed in from COGS to receivables a mid-teen result around 15% can be considered operationally sound – that is if you believe in the necessity of EBITDA.

EBITDA is a widely used, powerful tool to assess a company’s profitability and compare its performance, but it must be used alongside other metrics for a complete financial picture.

In my opinion, if you’re a Mom & Pop shop, be more focused on your net margin, it’s easier to understand how much you’re making in profit rather than drilling into numbers that will head you into a tailspin.

Category: Small Business 101

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