EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It’s a financial metric used to evaluate a company’s operational performance by stripping out costs that can vary between businesses or industries.
🔍 Definition of EBITDA:
EBITDA = Net Income + Interest + Taxes + Depreciation + Amortization
It focuses on profitability from core business operations by excluding:
- Interest (cost of debt, which varies by capital structure)
- Taxes (which can differ due to location or incentives)
- Depreciation & Amortization (non-cash expenses tied to past investments in assets)
📊 Relevance in Business Today:
- Standardized Comparison:
EBITDA allows investors, analysts, and buyers to compare businesses across industries or sizes without distortions from tax policy, capital investments, or financing decisions. - Valuation Tool:
It’s frequently used in business valuation, particularly during mergers and acquisitions (M&A). A multiple of EBITDA (e.g., 5x EBITDA) is often used to estimate a company’s worth. - Operational Health:
By focusing purely on operational income, EBITDA helps determine if the core business is profitable and scalable—a key factor for private equity, startups, or companies seeking funding. - Cash Flow Proxy:
While not an exact measure of cash flow, EBITDA can indicate available earnings to service debt, reinvest in the business, or pay dividends. - Performance Benchmarking:
Companies often track EBITDA internally to monitor performance trends over time without fluctuations caused by financing or one-time accounting adjustments.
⚠️ Limitations:
- Can be Misleading: Excludes real costs like debt servicing or capital expenditures.
- Not GAAP-Compliant: It’s a non-GAAP metric, so companies may calculate it differently.
In Summary:
In my corporate life when I was the President of a subsidiary of a Fortune 500 company, we always aimed for a minimum EBITDA 10% preferably 25% – however, given the margin base in the print industry if a successful printshop has everything dialed in from COGS to receivables a mid-teen result around 15% can be considered operationally sound – that is if you believe in the necessity of EBITDA.

EBITDA is a widely used, powerful tool to assess a company’s profitability and compare its performance, but it must be used alongside other metrics for a complete financial picture.
In my opinion, if you’re a Mom & Pop shop, be more focused on your net margin, it’s easier to understand how much you’re making in profit rather than drilling into numbers that will head you into a tailspin.