I have been giving this a lot of thought lately. Building strong relationships in business is essential for long-term success, whether you’re working with clients, partners, employees, or vendors. Here’s a practical guide I have come up with to help you build and maintain valuable business relationships:
1. Be Genuine and Personable
- Be authentic—people can tell when you’re just “working the room.”
- Show interest in them as a person, not just a transaction.
- Use names, remember details, and ask about their business or goals.
People do business with those they know, like, and trust.
2. Communicate Consistently and Clearly
- Stay in touch regularly through email, calls, or check-ins.
- Respond promptly and clearly—reliability builds trust.
- Use clear, respectful communication. Avoid jargon unless necessary.
3. Add Value First
- Offer help, ideas, referrals, or resources without asking for anything in return.
- Be someone who solves problems, not just sells services.
- Ask, “How can I support you?”
4. Follow Through on Promises
- Deliver what you say, when you say.
- Be honest about limitations or delays—transparency earns respect.
- Reliability over time leads to credibility.
5. Show Appreciation
- Say thank you—often, if not – always.
- Celebrate their milestones, wins, or promotions.
- Send small gestures of appreciation (like a handwritten note or coffee gift card).
6. Listen More Than You Talk
- Ask thoughtful questions and actually listen to understand, not just to reply.
- Listening shows that you respect and value their opinions.
7. Be Helpful During Tough Times
- Check in when someone is struggling—personally or professionally.
- Offer support without expecting something in return.
- Loyalty is built when you show up when it matters most.
8. Network Intentionally
- Attend events, workshops, or online forums in your industry.
- Don’t just collect contacts—build quality connections.
- Follow up after a first meeting with a thoughtful message.
9. Stay Visible and Relevant
- Share insights, tips, or updates through social media, newsletters, or blogs.
- Let people see you as active, helpful, and informed in your space.
- Position yourself as a resource, not just a seller.
10. Play the Long Game
- Great business relationships don’t happen overnight.
- Focus on building trust over time, not on short-term wins.
- Be consistent, kind, and dependable—even when there’s no immediate payoff.
Jubber Journal’s Final Thought:
Business is about people. When you invest in relationships with sincerity, integrity, and generosity, opportunities naturally follow.
Category: Small Business 101